Part of the reason food went downhill in this country, the biggest reason, was this marketing assault on the part of convenience food manufacturers that said, “Well, food needs to be convenient.” But why did people want to hear that? Women wanted to hear that because they were sick and tired of making dinner every night while raising the kids and, increasingly from the seventies on, having jobs. So they wanted to hear, “Oh, you don’t have to work so hard. You can put something in the microwave.” It’s too bad, it’s shit, but that’s the way it goes. But now we have—you know, maybe it’s just my kids—but we have this generation of people who say, “I want to cook. I want decent food and I’m not going to get it if I don’t cook.” Everybody knows you can’t afford to eat out all the time.
Monday, June 1, 2009
Swoon
And my world is complete... Mark Bittman talks (with Kay Steiger) about feminism and cooking:
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